Due to Covid-19 restrictions being lowered, pubs have been open outside since April 12th and most places open inside from May 17th - it is still important to remember that virus did not disappear completely.
Brief:
To create social media advertisements to remind people that covid-19 hasn't been defeated yet.
Thought process:
I began by looking for ideas that would represent 'wait for just a little bit more' the best. What's better to describe that than a yellow traffic light? Naturally, this is the concept I jumped into Canva with.
Ended up with 2 final ideas:
I decided to highlight the words 'almost there' and an explanation at the bottom in smaller text. I still feel like the yellow traffic light describes the current situation in the UK perfectly.
Secondly, I found the association of traffic lights to cars/racing quite relevant and something that could express the same idea as well.
'Ready, Set, Go' was changed to 'Ready, Set ... Not Yet'. Which I thought would bring out emotions from people, at least it gets a reaction out of me, not the ending anyone expects. Nevertheless describes the current situation thoroughly.
Final Thoughts:
I believe the concept of 'yellow traffic light' can be explored in various scenarios: teasing a brand/product launch; asking for a compromise; light warning; etc. In this case, I think it answers the set brief accurately and would be recognisable and relatable to most people.
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